Who are we

Meet NanoGlans

CEO Tom

The driving force behind Nanoglans

Tom Noreilde is the founder and CEO of Nanoglans (SEOboost BV). With over 20 years of retail experience and an obsession for detail, he developed, after five years of R&D, a patented spray coating — the true wax alternative, later enhanced with graphene. His mission: professional car care that actually works, quickly and durably, at a fair price.

The Nanoglans story

In 2012, it all started with a simple frustration in the garage: why does "waxing" still feel like a struggle, and why does the shine never really last long? I didn't want to create just another pot of wax, but a true alternative. Something that works faster, protects longer, and anyone can use — without polishing scratches, without the hassle.

For five years (2012–2017), I tested, failed, adjusted, and tested again. Not laboratory theory, but putting in miles in all weather conditions. In 2017, I gave the first test runs to car enthusiasts. Their reaction? Wildly enthusiastic. The paint felt smoother, water beaded off immediately, and the shine remained. That was the moment I knew: this works.

In 2019, I officially launched the spray. It caught on — not through flashy campaigns, but by building something better. Drivers tipped each other off. Detailers passed it on. In 2020, we added graphene for a noticeably longer durability. We patented the formula; not to keep it a secret, but to ensure that you always get the same top quality.

Around that core — a durable, user-friendly spray coating — we gradually expanded our line. Every solution starts with a real problem we saw with other brands: streaks on glass? Solved. Interior odors returning? Solved. Foam that lathers richly but remains gentle on paint and plastic? Solved. No frills, just results — tested by people who drive, polish, and are proud of their car.

We remained under the radar for a long time. No big campaigns, no bells and whistles; just word-of-mouth. In 2025, we are accelerating: more presence on Facebook & Meta, closer to our community. And in 2026, we'll extend that to YouTube and TikTok with clear, short how-to's: exactly how to use our products, from first spray to rinse — so everyone gets the same "wow, that was fast" experience.

Nanoglans today is what I was looking for in 2012: less time, more protection, real shine. For enthusiasts, by enthusiasts. And we're just getting started.

Consumer products that don't perform like pro-grade stuff? Not at Nanoglans. PRO products at an affordable price that do what they promise. Check them out here https://nanoglans.com/shop/