Who are we
Meet NanoGlans
CEO Tom
The driving force behind Nanoglans
Tom Noreilde is the founder and CEO of Nanoglans (SEOboost BV). With over 20 years of retail experience and an obsession for detail, he developed a patented spray coating after five years of R&D — the true wax-replacement, later reinforced with graphene. His mission: professional car care that works, quickly and sustainably, at a fair price.
The Nanoglans story
In 2012, it started with a simple frustration in the garage: why does "waxing" still feel like a chore, and why does the shine never really last? I didn't want to create just another pot of wax, but a true replacement. Something that works faster, protects longer, and anyone can use — without polishing scratches, without hassle.
For five years (2012–2017), I tested, failed, adjusted, and tested again. Not laboratory theory, but putting in the miles in all weathers. In 2017, I gave the first test runs to car enthusiasts. Their reaction? Wildly enthusiastic. The paint felt smoother, water beaded off immediately, and the shine lasted. That was the moment I knew: this works.
In 2019, I officially launched the spray. It caught on — not through flashy campaigns, but by building something better. Drivers tipped each other off. Detailers passed it on. In 2020, we added graphene for a noticeably longer lasting effect. We patented the formula; not to keep it a secret, but to ensure you always get the same top quality.
Around that core — a durable, user-friendly spray coating — we gradually expanded our line. Every solution addresses a real problem we saw with other brands: streaks on glass? Solved. Interior odors that return? Solved. Foam that lathers richly yet remains gentle on paint and plastic? Solved. No frills, just results — tested by people who drive, polish, and are proud of their car.
We remained under the radar for a long time. No big campaigns, no bells and whistles; just word-of-mouth. In 2025, we're shifting into the next gear: more presence on Facebook & Meta, closer to our community. And in 2026, we're extending that to YouTube and TikTok with clear, short how-to's: exactly how to use our products, from first spray to rinse off — so everyone gets the same "wow, that was quick" experience.
Nanoglans is what I was looking for in 2012: less time, more protection, real shine. For enthusiasts, by enthusiasts. And we're just getting started.
Consumer products that don't perform like professional stuff? Not at Nanoglans. PRO products at an affordable price that deliver on their promises. Check them out here https://nanoglans.com/shop/
